Baseline
Notice the behaviour you want to improve before you enter the room.
CLICKABLE LIVE-AI CHAT PROTOTYPE
Practise the moment
before it counts.
Click through the complete REPS experience: set a behavioural intention, review one focused coaching idea, respond in a free-text conversation, and receive evidence-first feedback on the actual exchange.
● INTERACTIVE PROTOTYPE · OFFLINE
SALES · VALUE & MARGIN
“We like it. But we need 15% off.”
The buyer pushes on price. Your job is to diagnose the real constraint, protect value, and make any movement conditional.
01 Intention02 Know-how03 Live chat04 AI coach
✳
COACH CUEBefore changing the price, test the constraint behind the request.
◎Start from a baseline, not a generic course.
⇄Practise realistic conversations repeatedly.
↗Turn feedback into visible progress.
THE REPS LOOP
From knowing.
To doing under pressure.
Every practice rep follows the same deliberate-practice logic: notice the habit, choose one behavioural intention, practise, get evidence-based feedback, and repeat.
Set intention
Choose one observable move to practise instead of trying to improve everything.
Simulate
Respond to a counterpart whose priorities are not the same as yours.
Debrief & repeat
Connect feedback to specific choices, then make the next rep more deliberate.
WELCOME TO THE PRACTICE ROOM
Your world.
A little more pressure.
Start with eight sales conversations across discovery, value, resistance, negotiation, stakeholder alignment and commitment. Founder scenarios follow below.
Sales practice
8 exercises · discovery, value, resistance, negotiation and commitment
SALES
01 / PRICE & VALUE“Give us your
best price.”
Your buyer wants a discount. Understand the constraint, make value concrete, and trade with intention.
SALES
02 / PROCUREMENTThe last-minute
curveball.
The deal is nearly there. Then procurement changes the payment terms. Slow the moment down and test the real constraint.
SALES
03 / VALUE CAPTURE · GAP SELLINGMake the gap
worth changing.
The buyer likes the idea but calls it “nice to have.” Diagnose current state, business impact and desired future state before discussing the proposal.
SALES
04 / VALUE CREATION · CHALLENGERTeach something
worth changing for.
A confident buyer sees no reason to change. Lead with a credible commercial insight, reframe the status quo, and create constructive tension.
SALES
05 / DEALING WITH OBJECTIONSDon’t swat
the objection.
The customer says implementation will be too disruptive. Clarify what the objection really means, isolate it, respond with evidence, and check back.
SALES
06 / NEGOTIATING & PROTECTING MARGINHold the line.
Keep the deal alive.
Procurement asks for a 15% discount against a competitive quote. Protect margin by diagnosing the request and trading across variables, not price alone.
SALES
07 / MULTI-STAKEHOLDER BUYINGDon’t sell to
one person.
Your champion likes the proposal and offers to circulate it internally. Map the decision system, uncover stakeholder concerns and earn access without undermining your champion.
SALES
08 / COMMITMENT & NEXT STEPMove beyond
“we’ll think about it.”
The buyer is positive but avoids a concrete next step. Diagnose the hesitation, make the cost of delay explicit and agree a useful commitment without forcing the close.
Founder practice
2 exercises · fundraising and strategic control
FOUNDERS
01 / FUNDRAISINGThe term-sheet
conversation.
An investor sees potential, but wants more control. Discover what is behind the demand before making your next move.
FOUNDERS
02 / CONTROL & ALIGNMENTProtect the vision.
Keep the dialogue.
A prospective partner wants approval rights over everyday decisions. Explore safeguards without giving away your ability to act.
Choose Demo for guided responses or Prototype to test the same scenario through a free-text conversation.
MEET YOUR NEXT BETTER RESPONSE
A counterpart
in the room.
A coach in your corner.
Pressure during the conversation. Perspective afterwards. REPS separates the counterpart role from the coach role so feedback can focus on observable behaviour rather than generic encouragement.
01
Practise with a purpose.Bring one behavioural intention into the room.
02
Reflect on the actual exchange.Connect feedback to the words and choices you used.
03
Leave with a next move.Try one different response in the next rep.
✳ Your coaching momentILLUSTRATIVE EXAMPLE
WHAT HAPPENED
You moved to a discount before establishing what the buyer was trying to solve.
WHY IT MATTERED
The concession changed the economics before you knew whether price was the real constraint.
NEXT PRACTICE GOALBefore changing the commercial terms, ask one question that tests the constraint behind the request.
YOUR PROGRESS
Target behaviours across reps
SEE PROGRESS
One rep is useful.
Patterns are better.
Across repeated scenarios, REPS can show whether the behaviour you intended to practise is becoming more reliable under pressure.
01Self-assessment stays separate from observed behaviour.
02Scenario outcomes stay separate from process quality.
03Practice goals become increasingly specific.
FAQ
Practice first.
Then scale.
The demo is intentionally lightweight. A production implementation can connect scenario configuration, AI counterparts, assessment data, coaching and dashboards.
Why only three turns in the demo?+
Three turns make the behavioural pattern visible quickly. Full simulations can run for 10–20 minutes and adapt to the learner’s responses.
How are the new sales exercises different?+
GAP focuses on diagnosing and quantifying the customer’s business gap. Challenger focuses on creating value through insight and reframing. Objection handling focuses on clarifying and resolving resistance. Margin protection focuses on multi-variable negotiation and conditional trading. Multi-stakeholder buying focuses on decision mapping and champion enablement. Commitment focuses on diagnosing hesitation and agreeing a purposeful next step.
Can scenarios be personalised by role or sector?+
Yes. The same behavioural capability can be practised with different commercial contexts, buyer roles, constraints, pressure tactics and difficulty levels.
PRACTICE THE CONVERSATION BEFORE IT COUNTS
More reps.
Better moves.
Pick one of the ten guided scenarios and test how your response changes when you enter the room with a clear intention.
Choose a scenario →